MARKETING / GRAPHIC DESIGN
TEASER VIDEO CREATED FOR THE APPLE iTUNES STORE
ABOVE: Table of contents acts as the home page to make navigation through each chapter easy. Each arrow will take use directly to the chapter or by simply clicking the "Next" button the user can begin at chapter one. Icon's next to the section calls out weather there is a video or a voice over that will require sound.
BELOW: Each chapter has a video course that is three to five minutes long with animation to educate the brand managers.
ABOVE: Example of click through section of the guidelines, each spread is treated like a piece of an infographic to convey various facts and information in a manner that is easy to understand as well as captivating.
BELOW: Is a map that explained the shopper journey. Each stop is paired with an insight to what the shopper is thinking at each point on her journey. This is an important learning for P&G because their products are located in areas around the warehouse where our shopper's mindset has shifted and therefore reacts to advertising in a new way.
